Owners Have More Power over Manufacturers in the Internet Age
With the advent of the Internet, manufacturers have had to pay more attention to disgruntled consumers.
“Just as the advent of social media has handed new power to retail shoppers, hotel guests and other consumers, disgruntled car owners suffering similar problems can more easily combine efforts to pressure auto makers to bend on repair costs. Blogs and government websites make news of widespread maintenance issues easier to find. And auto makers and dealers, many just starting to gain traction after the economic downturn, say they are keen to find and keep potential return customers.” More at: